Developers block ads and delete sequences, but they post what they need in public. We watch those places, answer first, and buy learning in cheap markets before spending in expensive ones.
GitHub issues and stars, Discord and Slack communities, Hacker News and Reddit threads show who is evaluating, migrating or stuck. We watch them and answer first.
Signups, usage spikes and team invites show which free accounts deserve a human. We route them to sales with the company context already attached.
Developers search errors, comparisons and how-tos, not vendor names. We build pages around those searches so the product shows up when the problem does.
A bootstrapped AI dictation product plateaued at $5k MRR on inbound alone. An ICP correction and a trust-first channel surfaced up to 2,000 potential licenses inside six weeks, with conversations still underway.
Eliza OS ran a Discord bounty channel where demand was posted in public and timestamped. A monitor made sure the conversation existed seconds after the demand did.
US clicks cost about $5. The beachhead market's cost $0.50 to $0.90, and it was dense with the exact ICP, so the funnel was tuned there first.