Clay Enrichment and Lead Routing for SaaS Free Trials: The Operator's Playbook
Copy-paste Clay templates to enrich, score, and route free-trial signups: a fit-score rubric, waterfall provider order, and lead routing rules.
Read articleEnrichment
3 articles on enrichment — what we build, what we have run, and what the numbers came back as.
-
-
Data Enrichment API Pricing: What It Actually Costs (2026)
A plain comparison of data enrichment API pricing across Clay, ZoomInfo, Apollo, People Data Labs, and Clearbit, plus the one number that actually matters: cost per valid record.
Read article -
Clay vs Apollo vs ZoomInfo: Which Enrichment Stack to Use (2026)
Clay, Apollo, and ZoomInfo are three different categories, not three versions of the same tool. Here is what each is for, the accuracy data, and how to combine them.
Read article